The Dickins Woodend Sold: Macedon Ranges Boutique Asset Changes Hands
The Dickins Woodend Sold: Macedon Ranges Boutique Asset Changes Hands
Experienced local operators Emily Blades, owners of the Victoria Hotel Woodend, have acquired The Dickins Woodend, a centrally positioned boutique accommodation property in the heart of the Macedon Ranges. The transaction was negotiated by Nathan Eades of Ras360 Property Solutions in conjunction with a local agency.
The Property
Situated within walking distance of Woodend’s dining, boutique retail and train station, The Dickins has established itself as a popular base for visitors exploring the Macedon Ranges. The property benefits from growing year-round tourism demand and strong accessibility from Melbourne.
The vendor had held ownership of the motel since inception. Their decision to sell, and the subsequent campaign handled by Ras360, generated strong interest from buyers drawn to both the tightly-held location and the region’s robust long-term tourism fundamentals.
The Purchaser
Emily Blades is well known in the Macedon Ranges hospitality scene, having operated the Victoria Hotel Woodend for the past seven years. During that time, they built a strong reputation for community engagement, modern hospitality practices and proactive digital marketing.
Blades has spoken publicly about the value of a well-managed Google Business Profile as both an operational and marketing asset, using it to promote events, communicate trading hours and reduce customer confusion around seasonal operations.
It’s often the first impression a customer gets, frustrating at times, but 100% worth it!
Emily Blades, Purchaser, The Dickins Woodend
Nathan Eades on the Sale
Ras360’s Nathan Eades described The Dickins as a standout regional accommodation asset within one of Victoria’s most tightly held tourism markets, and praised the outcome of experienced local operators securing the property.
The Dickins Woodend is a standout regional accommodation asset within one of Victoria’s most tightly held tourism markets. To see experienced local operators secure the property is an excellent outcome for both the business and the continued growth of tourism throughout the Macedon Ranges.
Nathan Eades, National Director of Accommodation
The vendor also praised the process, highlighting the transparent and consistent communication that helped bring both parties together to achieve the result.
Nathan was really proactive when selling our business and freehold. During the sale there was consistent communication, and his transparent approach to bring the vendor and purchaser together to solve issues was well executed. I would certainly use Nathan again. It was a great outcome.
Vendor, The Dickins Woodend
Why the Macedon Ranges?
The sale reflects continued investment confidence in Woodend and the broader Macedon Ranges region, which continues to benefit from rising visitation, lifestyle travel, food and wine tourism, wedding trade and short-stay escapes from Melbourne. Regional accommodation assets across Victoria are in strong demand from experienced operators seeking lifestyle-oriented investments with proven tourism appeal.
Accommodation and Hospitality Sales, Ras360 Property Solutions
Originally published by The Hotel Conversation, 26 May 2026. This summary is shared by Ras360 Property Solutions for informational purposes. All images courtesy of The Hotel Conversation / Supplied.
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Published on The Hotel Conversation, Australia’s leading hospitality property news platform.