
Grow Your Accommodation Business by up to 60%
An interview with Syd Douglas & Chris De Closey
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We sit down with Chris de Closey, founder and CEO of Switch Hotel Solutions, to unpack the growth potential hiding in plain sight for accommodation providers. With over 15 years in the hotel and management rights space and a bold leap from corporate life to entrepreneurship, Chris brings both insight and edge to the conversation.
Having grown holiday pools from 40 to 50 units and delivered 60% year-on-year revenue increases for some operators, Switch Hotel Solutions is making a measurable impact. But as Chris explains, the secret isn’t just tech—it’s mindset.
Tech as a Baseline, Not a Bonus
Switch’s model embeds tech tools like Room Price Genie into every client package, giving operators real-time, data-driven pricing power. “We’re not here to replace good operators—we’re here to help them work smarter,” Chris says. That includes building their own tech tools to empower deeper insights and automated decisions.
Strategy Over Set-and-Forget
From rethinking booking windows to re-categorising room types for better yield, Chris outlines the key strategic errors most operators make: reactive pricing, underutilised inventory, and emotional loyalty pricing. “That guest who insists on the same low rate every Christmas isn’t helping your bottom line,” he points out. “It’s time to challenge those habits.”
The 3 Ideal Clients
Chris breaks down who benefits most from working with Switch:
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Operators willing to embrace change.
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New entrants unsure how to maximise their business.
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Long-time players stuck in legacy systems.
Switch’s promise is simple: no lock-in contracts—just results. And with a 20% growth baseline and client feedback like “We’ve already profited enough to pay Switch’s annual fee in the first month,” it’s no wonder Chris has a reputation for transformation.
Takeaway for Vendors
Whether you’re managing a boutique motel, a coastal holiday letting business or a short-term rental portfolio, Chris’ message is clear: embrace tech, review your data, and build a strategy that looks beyond next weekend’s bookings.