Defend. Build. Reward | Ras360 at the ARAMA Roadshow
Defend. Build. Reward. Ras360 at the ARAMA CPD Roadshow
Ras360 Property Solutions recently presented a Queensland Office of Fair Trading-approved CPD session at the ARAMA Roadshow, reaching management rights operators from the Gold Coast through to the Sunshine Coast. Kim Jeffrey and Julia Kent delivered a 90-minute practical session with one clear focus: the letting pool is the core commercial asset of the business, and how you manage it today determines what it is worth tomorrow.
About the ARAMA Roadshow
The Australian Resident Accommodation Managers Association (ARAMA) is the peak body for the Management Rights profession in Australia, representing close to 4,000 management rights schemes nationally. Each year ARAMA hosts a number of trade expos and roadshow events on the Gold Coast, Brisbane and the Sunshine Coast, offering members the opportunity to interact face-to-face with operators, decision makers and industry exhibitors.
The CPD Roadshow format carries formal recognition from the Queensland Office of Fair Trading, meaning attendees earned accredited professional development hours for their participation. The session ran for 90 minutes followed by a 30-minute Q&A facilitated by ARAMA, where operators brought their own schemes, owners and situations into the room.
What the Session Covered
The presentation, titled Defend. Build. Reward., was designed to be practical rather than theoretical. Every module connected daily operational activity to commercial outcomes: income, goodwill, sale multiplier and exit value. Operators left with two takeaways they could use immediately: a Letting Pool Risk Map and a 90-Day Action Plan, both complete with working checklists.
The session was structured across six modules, covering the full arc from understanding pool value through to technology, partnerships and a structured action plan participants could begin implementing immediately.
DefendProtect what you already own. Know the common risk flags and entry points for external agents. Strengthen owner confidence before competitors step in. |
BuildGrow the rent roll from within, using scheme relationships and investor moments. The energy shifts from protecting to growing. |
RewardTurn disciplined engagement into income and exit value. Convert effort into weekly revenue, goodwill and stronger sale outcomes. |
The Key Message: Letting Pool Erosion Is Quiet
A central theme throughout the session was that letting pool erosion rarely arrives with a clear signal. An owner becomes disengaged. Communication becomes less consistent. Another operator enters the conversation. By the time many managers are aware, the decision has already been made.
The session challenged operators to move from reactive to proactive: scheduled, consistent, value-led engagement across the year, matched to each owner type and their individual motivations.
Based on a permanent complex, losing a single key at $800 per week equates to roughly $3,328 in lost annual income. Over three years, with goodwill impact at the sale multiplier, that one key can represent over $100,000 in lost business value.
The five most common entry points for external agents: unit sales, informal approaches, service and maintenance gaps, perceived fee advantages, and new investors who simply do not know the onsite manager property manages.
One additional touchpoint per quarter, one new investor per year, one at-risk owner retained every six months. Over five years, that is materially more goodwill and a stronger multiplier at sale.
What Operators Walked Away With
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A Letting Pool Risk Map to categorise every owner as Green (engaged), Amber (passive) or Red (at risk), with a structured comms cadence for each segment.
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A 90-Day Action Plan built across four phases: set the foundation, go owner-facing, deepen and convert, then measure and embed as an ongoing rhythm.
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A framework for competing on value, not fees. How to redirect fee conversations toward return on investment, response times, and the onsite advantage no external agent can replicate.
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Practical scripts and touchpoint templates covering owner newsletters, quarterly performance summaries, annual investment reviews and trigger-based communications.
About the Presenters
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Kim Jeffrey Management Rights Operator & QLD Broker Kim has worked closely with management rights operators across Queensland and knows the sector from the ground up. Her focus is letting pool strategy, owner retention and the commercial factors that determine business value at sale. The session drew on real scheme scenarios she works with regularly. |
Julia Kent Director, Growth & Operations · Ras360 Julia is Director of Growth and Operations at Ras360, with a background in digital marketing, business development and large-scale event and project management. She led the Build and technology modules at the roadshow, covering owner engagement systems, new-investor conversion and how operators can use technology to stay competitive without adding to their workload. |
Why Ras360 Presents at Industry Events
Ras360 has been active in the management rights sector for over 23 years and operates without a competing rent roll. Our business depends on healthy letting pools. When an operator’s pool is well managed and growing, the business is worth more and sells better. That is not a marketing position; it is just how the numbers work.
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No competing rent roll Ras360 does not operate a property management business. Our interests are fully aligned with the operators we support.
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23 years in management rights Deep transactional experience across sales, valuations and the full lifecycle of management rights businesses.
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OFT-approved CPD delivery The Defend. Build. Reward. session is formally accredited by the Queensland Office of Fair Trading, delivering Type 2 CPD hours for attending operators.
If you are a management rights operator and want to talk through your letting pool, or hear about upcoming CPD sessions, Kim and Julia are happy to have that conversation.
Want to Attend a Future CPD Session?
Talk to the Ras360 team about upcoming ARAMA roadshow dates and how the Defend. Build. Reward. framework can be applied to your complex.